Nova Sales Associates
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Our Reps

Who we are

Seven full-time sales representatives manage Nova Sales Associates territories. Their sales efforts are concentrated on the card and gift, home and lifestyle, resort and souvenir, garden, seasonal, sports, mail order, ecommerce and hospital gift trades, as well as the mass market.

Our Mission Statement

“To pursue excellence in our professional lives and in everything we do.  To deliver product to the marketplace that performs for our retailers and enriches the lives of their customers.  To lend our knowledge, experience, time and caring to the people we deal with.  To square all of our actions with the ‘Golden Rule’ and to receive in return for our efforts a fair and honest profit.

 
Drew Weisinger
Drew Weisinger
President // Connecticut
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Drew is the President and co-founder of Nova Sales Associates. He graduated #1 in his class at the University of Maryland’s College of Journalism in 1978 earning degrees in Public Relations and Advertising. He entered the gift business straight out of college and has been a true industry “lifer” serving as Vice President for Nova Albion, Corp. for 29 years before purchasing the company in 2007. He manages a regular territory in CT and is in charge of company line acquisitions and is the past President of Industry Partners Network along with other responsibilities.

Drew has a wife Wendy of 35 years, a 25 year old daughter Alexandra and 4 year old grandson Silas, two dogs, Mastif “Moose” and Chihuahua “Burrito”. Drew resides in West Hartford, CT, the town he was born and raised in. He lists “running the most respected rep group in the industry” as his professional ambition. His favorite quote is "Some people dream of success, while others wake up early and work hard at it." His business philosophy is to "Give people what they want in order to get what you want". Drew carries a 10 handicap in golf and describes a Sunday round of golf with three friends as his favorite place to be outside of work.

Phil Wacks
Phil Wacks
Vice President // Southern Vermont, Western & Central Mass .
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Phil is the Vice President and co-founder of Nova Sales Associates. He started in the gift business in 1976 apprenticing for the famous Leonard Florence of Leonard Silver in Boston while attending Northeastern University’s well known co-op work / study program. After graduating in 1977 with a degree in Marketing, Phil stayed at Leonard Silver full-time working as a Sales Manager in the Northeast and then the Southeast until opening a Professional Beauty Supply Distributorship in Massachusetts. He returned to the gift business in 1995 working for Nova Albion for 13 years. Today, Phil runs Nova Sales Associates' mass market and key accounts division, and manages territories in W. MA, CT and S. VT and handles much of the firm’s MIS work.  He is also the former president of The Northeast Market Center.

Phil has a wife Vicki of 35 years, daughters Hollie and Stacy, son-in-law Matt and grandson Jack and a 4 pound pet Yorkshire Terrier named “Boomer”. They reside in Longmeadow, MA where Phil runs the Ian D. Wacks Memorial Scholarship Foundation. He lists the Red Sox beating the Yankees 4 straight in the 2004 ALCS as his most memorable moment and his July 10, 2007 purchase of Nova Albion as his life altering moment. “People who are never on time” is his pet peeve. His favorite movie is Top Gun, and his favorite actor is Jack Nicholson. Phil’s favorite quote is “It’s not a lie, if you believe it”… George Costanza

Steve Haime
Steve Haime
Northern Vermont, New Hampshire
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Steve manages the sales force at Nova Sales Associates as well as his own regular road territory in New Hampshire and Northern Vermont where he has become recognized as a gift industry sales legend and first ballot hall of famer. Steve has been in the gift business since 1979 spending the last 26 years with Nova Albion and Nova Sales after working with the Jordan Silverman Company in New York where he was born and raised. He holds a Bachelor of Science degree in Political Science from St. Thomas Aquinas University in 1977.

Steve and his wife of 24 years, Claudia, and son Ethan and daughter Jordyn reside in Hudson, NH. along with their pet cat “Mia”. Steve enjoys hiking, fishing, jogging, and gardening and is very involved with scouting, serving as an Assistant Scout Master and committee member in New Hampshire. Steve lists his mother, Muriel as his hero and becoming a father for the first time as his most memorable moment. A Jersey boy at heart, his favorite performer is Bruce Springsteen and the E Street Band.

 
Dion Robinson
Dion Robinson
Maine
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Dion lives in Standish, ME, in the Sebago Lake region, with his wife, Dorothy. They have been married for 32 years and have 2 daughters, Danelle, 30 and Darcie, 28. The last “child” left at home now is their 14 year old malamute, Meiko. Dion’s family has lived in Maine for several generations, but he spent most of his youth in Northern California. After meeting his wife in Southern California, drawn by family roots, the beauty of the state and the majesty of the change of seasons, they moved to Maine. Summers there provide a perfect season for Dion and his family to enjoy boating and swimming on Sebago, backyard campfires with family and friends and golfing as the elements allow. When the weather becomes more extreme, the activities move inside and he and Dorothy enjoy cooking and entertaining. After owning his own construction company for 10 years, Dion moved into the corporate and commercial side of the construction business. He transitioned into customer service and then into sales. When his wife Dorothy became more involved in the wholesale gift industry they began working together until he made the move full time into wholesale sales in the gift industry. Dion has an understanding of what it is like to operate a small business that shifts seasonally. He understands the hard work and diligence it takes to be a retailer in Maine and the unique challenges these dealers face serving varying customer bases depending on the time of year.

Frank Cadwell
Frank Cadwell
Essex & Middlesex County- Massachusetts
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Frank Cadwell grew up in the gift business where his dad’s sales agency was one of the charter members of The Center in Burlington and then Bedford, MA.  For the last 30 years Frank has combined a well respected and successful gift sales career with local political and civic pursuits.  Frank is a graduate of Syracuse University and has covered Middlesex, Essex and Suffolk Counties for Nova Sales Associates for the last five years.   He has also served as the long term Treasurer of the Northeast Market Center  and the Gift and Decorative Accessories Association.

Frank and Heidi, his wife of 35 years, have two biological children, Tanina 19 and Linds 18.  They have also remarkably fostered 19 other children in their home, Brian, Darrell, Sarah, Josephine, Tina, Dawn, Juan, Sammy, Willie, Craig, Tanya, Mary Ellen, Zaniel, Leah, Holly, James, Anya, Sandra and Morna. In addition to Frank’s active sales career, he has volunteered his time as a Hollis, NH selectman and has been reelected to seven successive terms.  He also serves on the Hollis Historic District Commission and the Hollis Conservation Commission and has been a successful coach in Hollis youth and high school sports for more than a decade.

Linda Keegan
Linda Keegan
SE Massachusetts, Cape Cod, Rhode Island
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Linda Keegan heads up Nova Sales’ new Fashion Division traveling Rhode Island and all of Southeastern MA including Cape Cod and The Islands for us. She holds a Bachelor of Arts degree in Economics from the University of Connecticut and has worked in the gift business since 1997 spending most of that time with BrassSmith House and then the Ivystone Group where she has developed strong retailer relationships and carved out a tremendous sales reputation. Linda’s professional goal is to help her retail accounts grow their business and become as successful as possible. She enjoys traveling to Newport and the Cape and what she describes as one of “ the world’s most scenic commutes”. Linda is married and lives in Rhode Island with her husband Mike, daughter Margy, and cats Denny and Safari. She is an avid UCONN Huskies basketball fan and loves hiking, sailing, skiing, and kayaking.

 
Richard Buonvicino
Richard Buonvicino
Southeast Massachusetts, Cape Cod, Rhode Island
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Richard Buonvicino joins Nova Sales Associates already a well respected industry veteran of over 15 years. Richard spent the last 13 years with “RobertsBlumberg Company” where he covered the same Southeast Massachusetts, Cape Cod and Rhode Island territory that he now does for us and where he focused on the specialty toy and gift channel. Before that he represented Be Smart Toys traveling Southern California. Richard is married to his wife Elaine and they live in Duxbury, MA with their daughter Cara, son Nick and Rocky, their pet Beagle.

A graduate of Suffolk University with a degree in business administration, Richard, a United States Navy veteran founded and successfully ran his own Direct Marketing firm for 14 years. He is coming to Nova Sales described by all who know him as a “tireless and dedicated worker”. Richard enjoys gardening and working around the house and his hobby is exercising and working out. As Richard says himself, “I enjoy working and never want to retire. I firmly believe one of the keys to a happy life is to stay active and be physically fit”.

Marrying Elaine was Richard’s most memorable moment and becoming a dad not only his most life altering moment, but something he’s always reminded that still alters his life daily now. We are all thrilled at NSA to welcome in the Richard Buonvicino era at our agency.

Wendy Weisinger
Administrative Office

Wendy returns to Nova Sales after first joining the company over 30 years ago to manage the Connecticut sales territory. Today Wendy is “the commissioner” handling much of the company’s back office work seamlessly and making sure everyone gets paid on time and in her own meticulous style. She is married to company co-founder Drew and together they live with their daughter Alyx, grandson Silas and dogs Moose and Burrito. Wendy has a Bachelor’s of Science degree in Education from the University of Maryland and enjoys shopping, Mah Jong, the beach and spending time with her family and friends, and is a tremendous addition to our company.

 

 

About Us

We look forward to bringing you more great product, service and expertise and helping you meet the retail challenge as we approach our 40th year in business as "New England's Brightest Star".

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Contact Us

  • Northeast Market Center
    Suite 110

    2 Cabot Road, Hudson, MA 01749
  • [email protected]
  • (888) 915-9191, tel
  • (978) 670-0073, fax