Nova Sales Associates
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Our Reps

Who we are

Seven full-time sales representatives manage Nova Sales Associates territories. Their sales efforts are concentrated on the card and gift, home and lifestyle, resort and souvenir, garden, seasonal, sports, mail order, ecommerce and hospital gift trades, as well as the mass market.

Our Mission Statement

“To pursue excellence in our professional lives and in everything we do.  To deliver product to the marketplace that performs for our retailers and enriches the lives of their customers. To lend our knowledge, experience, time and caring to the people we deal with.  To square all of our actions with the ‘Golden Rule’ and to receive in return for our efforts a fair and honest profit.

 
Drew Weisinger
Drew Weisinger

Drew is the President and co-founder of Nova Sales Associates. He graduated #1 in his class at the University of Maryland’s College of Journalism in 1978 earning degrees in Public Relations and Advertising. He entered the gift business straight out of college and has been a true industry “lifer” serving as Vice President for Nova Albion, Corp. for 29 years before purchasing the company in 2007. He manages a regular territory in CT and is in charge of company line acquisitions and is the past President of Industry Partners Network along with other responsibilities.

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Phil Wacks
Phil Wacks

Phil is the Vice President and co-founder of Nova Sales Associates. He started in the gift business in 1976 apprenticing for the famous Leonard Florence of Leonard Silver in Boston while attending Northeastern University’s well known co-op work / study program. After graduating in 1977 with a degree in Marketing, Phil stayed at Leonard Silver full-time working as a Sales Manager in the Northeast and then the Southeast until opening a Professional Beauty Supply Distributorship in Massachusetts. He returned to the gift business in 1995 working for Nova Albion for 13 years. Today, Phil runs Nova Sales Associates' mass market and key accounts division, and manages territories in W. MA, CT and S. VT and handles much of the firm’s MIS work.  He is also the former president of The Northeast Market Center.

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Steve Haime
Steve Haime

Steve manages the sales force at Nova Sales Associates as well as his own regular road territory in New Hampshire and Northern Vermont where he has become recognized as a gift industry sales legend and first ballot hall of famer. Steve has been in the gift business since 1979 spending the last 26 years with Nova Albion and Nova Sales after working with the Jordan Silverman Company in New York where he was born and raised. He holds a Bachelor of Science degree in Political Science from St. Thomas Aquinas University in 1977.

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Dion Robinson
Dion Robinson

Dion lives in Standish, ME, in the Sebago Lake region, with his wife, Dorothy. They have been married for 32 years and have 2 daughters, Danelle, 30 and Darcie, 28. The last “child” left at home now is their 14 year old malamute, Meiko. Dion’s family has lived in Maine for several generations, but he spent most of his youth in Northern California. After meeting his wife in Southern California, drawn by family roots, the beauty of the state and the majesty of the change of seasons, they moved to Maine. Summers there provide a perfect season for Dion and his family to enjoy boating and swimming on Sebago, backyard campfires with family and friends and golfing as the elements allow. When the weather becomes more extreme, the activities move inside and he and Dorothy enjoy cooking and entertaining.

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Frank Cadwell
Frank Cadwell

Frank Cadwell grew up in the gift business where his dad’s sales agency was one of the charter members of The Center in Burlington and then Bedford, MA. For the last 30 years Frank has combined a well respected and successful gift sales career with local political and civic pursuits. Frank is a graduate of Syracuse University and has covered Middlesex, Essex and Suffolk Counties for Nova Sales Associates for the last five years. He has also served as the long term Treasurer of the Northeast Market Center and the Gift and Decorative Accessories Association.

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Linda Keegan
Linda Keegan

Linda Keegan heads up Nova Sales’ new Fashion Division traveling Rhode Island and all of Southeastern MA including Cape Cod and The Islands for us. She holds a Bachelor of Arts degree in Economics from the University of Connecticut and has worked in the gift business since 1997 spending most of that time with BrassSmith House and then the Ivystone Group where she has developed strong retailer relationships and carved out a tremendous sales reputation. Linda’s professional goal is to help her retail accounts grow their business and become as successful as possible.

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Richard Buonvicino
Richard Buonvicino

Richard Buonvicino joins Nova Sales Associates already a well respected industry veteran of over 15 years. Richard spent the last 13 years with “RobertsBlumberg Company” where he covered the same Southeast Massachusetts, Cape Cod and Rhode Island territory that he now does for us and where he focused on the specialty toy and gift channel. Before that he represented Be Smart Toys traveling Southern California. Richard is married to his wife Elaine and they live in Duxbury, MA with their daughter Cara, son Nick and Rocky, their pet Beagle.

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Wendy Weisinger
Wendy Weisinger

Wendy returns to Nova Sales after first joining the company over 30 years ago to manage the Connecticut sales territory. Today Wendy is “the commissioner” handling much of the company’s back office work seamlessly and making sure everyone gets paid on time and in her own meticulous style.

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About Us

We look forward to bringing you more great product, service and expertise and helping you meet the retail challenge as we approach our 40th year in business as "New England's Brightest Star".

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